Imperial War Museum
Job Summary
Job Description
The Marketing team ensures IWM’s brand is clear, relevant and compelling for today’s audiences, driving visitation, income and engagement across all five IWM branches.
This is an exciting time to join with major new exhibitions, campaigns and a new audience segmentation model launching across the year. Your work will directly influence how people connect with IWM’s programming and membership offer.
You’ll play a leading role in shaping campaigns that bring our stories to life and broaden our appeal, especially with families at IWM London and IWM North.
Job Requirements
You’ll plan, deliver and optimise integrated campaigns that inspire audiences, grow visitation and strengthen our brand. Typical responsibilities include:
- Leading high profile marketing campaigns for temporary exhibitions at IWM London and IWM North, including Beauty and Destruction: Wartime London in Art, Childhood in War and Spies, Lies and Deception.
- Working with Communications, Digital Engagement and Marketing colleagues to ensure campaigns are fully integrated across channels.
- Managing creative development for campaign assets, acting as a brand guardian to ensure quality and consistency.
- Using insight, research and analytics to shape objectives, messaging and KPIs.
- Working with the Membership team on acquisition campaigns that grow loyalty and raise awareness of our cause.
- Managing relationships with external partners such as media buying and creative agencies to deliver impactful work and actionable evaluation.
Job Overview
- Job Title: Marketing Manager (12 Month FTC)
- Salary: £40k-£50k
- Hours:
Full time - Artform: Museums
- Role: Marketing & Digital
- Contract: Contract
- Closing date: Mon, 23 Feb 2026
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Location:
London
Apply now
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