Senior Marketing Manager

*The complete job description/person specification can be found on our careers portal vacancy listing.

Campaigns

• Research, plan and implement evidence-based marketing strategies to deliver target revenue for the museum’s entire portfolio of activities – including exhibition admissions, learning, public programme, events, retail, and membership. Monitor and evaluate campaigns, produce evaluation reports and usable insights for all campaigns.
• Brief agencies and manage day-to-day relationships, including media agencies, designers, printers, and other suppliers to deliver campaigns.
• Manage, optimise, and report on social media, programmatic and PPC advertising campaigns and the website with the support of the Senior Marketing Officer.

Audiences and engagement

• Support senior management in reviewing and implementing the audience development and marketing strategy for the museum to achieve key performance indicators and reach target audiences.
• Work with the Digital teams to commission and create a range of digital content that appeals to the museum’s target audiences, reflects the museum’s vision, and supports its income targets.
• Work with the museum, external contractors, and stakeholders to ensure that design quality, sustainability, accessibility, and social inclusion are embedded in all marketing and digital projects.

Data insight

• Maximise data capture across the museum to analyse audiences and marketing data that produce reports to inform all aspects of income generation.
• Uphold data management best practice and GDPR compliance
• Implement digital marketing strategies across the entire visitor journey using digital tools and insights such as SEO, PPC, social media, CRM tools and website.

People management

• Lead, motivate and develop direct reports to deliver high-quality communications and marketing.
• Foster a collaborative, values-led team culture that supports innovation and professional growth.