Lifecycle Marketing Coordinator, BFI Streaming

What you’ll do

Utilise CRM/ESP platforms to support the delivery of customer onboarding, engagement and campaign activity, helping to ensure BFI Player users are effectively introduced and engaged

Support the delivery of audience-facing marketing communications across channels (including email, social media, on-platform messaging, and web/app touchpoints) to drive engagement with BFI Player content

Coordinate with Marketing and Product teams to support the optimisation and development of customer journeys, automations and lifecycle approaches

Contribute to the development of data-informed engagement programmes, identifying opportunities to evolve lifecycle activity and future automation

What you’ll bring

Experience delivering email or CRM marketing activity, including planning, building, or supporting campaigns and communications for different audience segments (or demonstrable transferable experience in similar digital marketing contexts)

Familiarity using CRM/ESP platforms (e.g. Braze or similar), including audience segmentation, campaign deployment, and performance tracking

Data-driven and analytical mindset, with the ability to interpret customer behaviour, identify trends, and translate insights into actionable improvements

Strong organisational and delivery skills, able to manage multiple campaigns, prioritise effectively, and ensure high attention to detail and accuracy

Take a look at the full job description to learn more about the role and how you could be a great fit!