Copywriter: Website copy refresh and tone of voice development

We’re looking for a skilled copywriter to tender to help us make the most of this moment. We want to communicate clearly and confidently about ourselves and our work and put that into practice across the key pages of our new website.

We want to balance character and clarity and follow best practice for writing across digital channels. We want copy that sounds like ‘us’, and meets people where they are, whether they’re familiar with our work or have never been to a dance performance or class before.

As a bilingual company, we’re particularly interested in hearing from copywriters who can write in both Welsh and English, or from a collaborative team, who can recognise the nuance of tone in both languages. We also welcome applications from English-only or Welsh-only copywriters as translation can be arranged.
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Phase 1: discovery & tone of voice
Review our existing brand voice guidelines and any relevant audience insight
Understand how we currently talk about ourselves across our digital channels (and our ambitions going forward)
Produce short ‘golden rules’ guidelines with examples for internal use across the organisation

Phase 2: website copy
Write headline and body copy for agreed key pages
Develop appropriate calls to action for each page, responsive to different user journeys
Where relevant, rework existing copy rather than starting from scratch

Phase 3: review & sign-off
Share drafts for feedback (we’ll agree a review process including timelines as part of the contract process)
Incorporate revisions and prepare final copy for handover

For full description please see our website