Design Dalston’s Future: Kingsland Shopping Centre Launches 2,000 Logo Design Competition

Bring Dalston to Life – In a Logo

Kingsland Shopping Centre is getting a fresh new look – and we want you to design it.

We’re calling on Hackney’s residents, workers, and students to help reimagine the centre’s visual identity in a way that reflects the heart, heritage, and creativity of Dalston today.

Whether you’re a seasoned designer, an aspiring artist, or someone who simply loves this neighbourhood, this is your chance to shape a piece of East London’s future.

The Prizes:

Winner: £2,000
Four Finalists: £500 each

Why This Matters:

Kingsland Shopping Centre has always been more than bricks and mortar. It’s where Dalston comes together – a melting pot of generations, styles, and stories. As we embark on an exciting new chapter – transforming the centre into a thriving, community-focused destination – we want a new visual identity that does justice to Dalston’s energy and diversity.

This competition is a key milestone in Criterion’s wider vision to transform the centre into a thriving, community-focused destination. In May 2025, the centre became home to the https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcriterionhospitalityltd.createsend1.com%2Ft%2Fy-i-qehidt-l-d%2F&data=05%7C02%7CJoshua.Robinson%40criterioncapital.co.uk%7C98f37725ddc8410565d408ddba194921%7C1ce9c9fd26e947eb850c7d9fd367eb68%7C0%7C0%7C638871339945525968%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Fa%2FzLvSFy2VAvvYUF4i5rMcS%2B%2Brne5nUcs8MOdSbEno%3D&reserved=0 – UK’s first Music Booth – a soundproofed, affordable space equipped with a world-class Bl thner piano, designed to offer musicians a professional environment to rehearse and record. Meanwhile, detailed plans have been https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcriterionhospitalityltd.createsend1.com%2Ft%2Fy-i-qehidt-l-h%2F&data=05%7C02%7CJoshua.Robinson%40criterioncapital.co.uk%7C98f37725ddc8410565d408ddba194921%7C1ce9c9fd26e947eb850c7d9fd367eb68%7C0%7C0%7C638871339945552343%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=F43SRevXlV2%2Fa5OdqahIAh4ww3L4xtGbiFz560aLXK4%3D&reserved=0 – submitted to redevelop the eastern flank of the centre into a vibrant, mixed-use neighbourhood. The proposals include 257 new homes, of which 35% will be affordable, alongside flexible workspaces, community facilities, and new high-quality public spaces.

Through this competition, Criterion is offering a preview of how it aims to regenerate with care – embedding culture, accessibility, and opportunity at the heart of Dalston’s story.