Senior Manager: Audience & Marketing (Maternity Cover)

We are looking for a strategic thinker with strong delivery skills – someone who is passionate about connecting people with contemporary art and ensuring audiences are placed at the centre of planning and decision-making. This role is ideal for a confident marketing leader who is excited by working in a fast-paced, ideas-driven cultural organisation with global reach.

This role offers a rich and varied opportunity to shape how audiences encounter Serpentine – both in our galleries in Kensington Gardens and across our digital platforms worldwide. You will lead the delivery of our Audience Development Plan, with a particular focus on growing and diversifying physical audiences, including families and young adults. Working closely with agencies and internal teams, you’ll deliver high-profile exhibition campaigns, drive paid digital activity, oversee website, ticketing and audio guide strategy, and strengthen Serpentine’s brand as free and open to all. You’ll also play a critical role in reporting impact to senior stakeholders, trustees and funders, ensuring insight drives continual improvement.

To thrive in this role, you will bring significant experience in audience development, branding and marketing within a cultural or public-facing organisation. You will have a strong grasp of digital marketing, advertising and content strategy, alongside the ability to translate insight and analytics into clear, effective action. A confident communicator and collaborative leader, you’ll be experienced in managing people, agencies and partners, and comfortable balancing strategic thinking with hands-on delivery. A commitment to accessibility, inclusion and audience-first thinking will be central to your approach.

This maternity cover offers a meaningful opportunity to make a visible impact, grow your leadership profile and work with inspiring colleagues across disciplines. If you’re ready to shape how audiences experience art today, we encourage you to apply.