Product Marketing Manager – Short Courses

At BIMM University, we’re more than just an educational institution; we’re a vibrant community dedicated to nurturing creativity and empowering students to reach their full potential. With campuses across the UK, Ireland, and Germany, we offer a diverse range of courses in modern music, performing arts, filmmaking and creative technology. Our commitment to excellence in creative arts education sets us apart, providing students with the knowledge, skills, and opportunities they need to succeed in their chosen fields.

About the Role

As Product Marketing Manager you’ll lead the marketing activity for our Short Courses (MetFilm), helping to attract new students, refine our external messaging, and enhance our overall brand presence.

What You’ll Do:

• Lead the marketing function for Short Courses, aligning strategies with institutional objectives.
• Develop and implement innovative marketing approaches tailored to the evolving creative industries education sector.
• Ensure consistent use of the MetFilm brand, maintaining adherence to brand guidelines across all stakeholders.
• Create and execute a dynamic website content and social media strategy, leveraging emerging trends and opportunities across platforms.
• Oversee the production of high-quality external publications, ensuring editorial accuracy and consistency across all print materials.
• Develop and deliver advertising strategies, managing integrated campaigns and using performance analysis to inform future activities.
• Manage the Short Courses marketing budget, maximising ROI, and provide leadership to a Marketing Officer.