PR and Influencer Executive

The Somerset House PR department is a part of the wider Audience and Experience team, which centres our audiences at the heart of everything we do – whether this be an exhibition goer, a family enjoying a skate, a coffee drinker sitting in our courtyard or a resident working inside the building. The team covers the entire visitor journey, from pre to post visit, combining Marketing, PR, Ticketing and Visitor Experience. Guided by a data-led approach and in close coordination with our in-house teams and valued partners, we craft and execute multi-channel strategies aimed at elevating brand awareness, enhancing ticket sales and visits, encouraging creative professionals and organisations to join our resident community and fostering engagement both online and offline to ensure welcoming, inclusive, and memorable experiences for all.

This PR and Influencer Executive will play a pivotal role in our small and dynamic PR Team, responsible for supporting the successful delivery of integrated press, influencer and PR campaigns that connect and resonate with our target audiences across Somerset House Trust exhibitions, events and other activity, whilst also balancing administrative duties to assist in the smooth running of the department.

The PR and Influencer Executive will take a strategic audience-led approach, leveraging data insights to tailor messaging and maximise engagement, to ensure quality coverage across targeted social media influencers and traditional media outlets (print, online, broadcast), instilling awareness of both the particular campaign and Somerset House’s brand mission and vision. The role also involves working closely with internal departments and external partners.

Please see the JD for full details of the role requirements.