Marketing Manager – Maternity Cover

Main Duties

• Communications and Marketing Strategy: plan and deliver the marketing and advertising elements of this strategy to deliver ROI and impact; realisable and realistic.
• Plan, create and manage multi-channel marketing and advertising campaigns, ensuring they are fully integrated across all platforms, including website, print, mail, press, advertising, digital and social media
• Devising unique approaches for each campaign depending on budget and priorities
• Ensure all campaigns are executed in a timely manner and to budget, measuring success against agreed targets and objectives.

Audience Insights and Audience Development

• Develop plan for audience insights and audience development strategies to improve planning, analyse trends and behaviours
• Track engagement and report on the success of campaigns using tools such as Google Analytics and Brevo, feeding back insights.
• Build target audience engagement across our feeds, growing our position as the world’s most impactful literature and arts festival; increase footfall (new and existing audiences)
• Track audience behaviours through CRM and e-marketing

Digital

• Ensure day-to-day digital marketing and advertising strategy for Festivals, projects, products and campaigns, are integrated with wider activities, working closely with the team ensuring ROI and reach

Print

• Manage print production and distribution, including Festival print programmes to raise awareness, boost sales, managing ROI

Brand and Design

• Manage HFF brand application in all elements of role; ensuring brand templates, design and key messages are adhered to (inc merch design)
• Work with the production team to oversee design and commission site signage and branding requirements
• Support the development team in developing fundraising presentations and bids, developing collateral for membership schemes