Marketing Manager

Marketing and Sales

• Devise and implement press and marketing plans for MK Gallery’s exhibitions and wider programming.
• Promote MK Gallery’s facilities to ensure high level usage of the venue’s caf , cinema, shop, hire facilities etc, and raise awareness of the building’s accessibility.
• Ensure the clarity and consistency of the organisation’s brand identity across all Gallery communications.
• Co-ordinate our social media calendar, including paid and organic content.

Digital

• With the Head of Marketing and Audience Development contribute to the upkeep and development of the organisation’s website and information on other internet sites.

• Contribute to the development and implementation of MK Gallery’s social media strategy, and monitor its effectiveness through data analysis.
• Develop and deliver online marketing communications activity to support achievement of audience and income targets.
• Build partnerships with relevant organisations to maximise opportunities to drive traffic to our digital sites.
• Where required coordinate project documentation through photography, audio and broadcast.

Print and Design

• Ensure that all print materials are accessible and available in a wide range of formats
• Manage production schedules, coordinating with external print and design companies where appropriate, for all printed and digital marketing materials.
• Manage mail-outs and distribution of above, liaising with external companies.
• Support the development of interpretation material for exhibitions and programmes.

Press and Media

• Be the key press and media contact for the organisation, developing strong relationships and responding to queries, setting up interviews and photoshoots as required.

Reporting and Evaluation

• Assess and report on the effectiveness of marketing campaigns against objectives, implementing contingencies where necessary and make recommendations for any improvement.