
Lauderdale House
Job Summary
Job Description
The Marketing & Audience Development Officer will support the Marketing & Communications Manager in the marketing and communication for the House, including but not limited to venue hire, ticket sales and class enrolments. This role will take ownership of particular areas of marketing, including exhibition marketing and social media, in line with the agreed marketing strategy. As we continue to become a more inclusive charity and to further our relationships with more of our local communities, the Marketing & Audience Development Officer will play a key role in supporting these new relationships, in particular by raising awareness and attendance of our free outreach programmes, whilst maintaining strong relationships with our existing visitor base.
Our ideal candidate enjoys working with a broad range of people in a constantly changing environment, and has experience of marketing for a diverse mix of audiences and events. We are looking for a person with strong interpersonal skills, ready to be hands-on at key events across the year and work closely with our small team. Having a passion for arts, culture and/or heritage is essential, as is being highly-organised and able to juggle multiple priorities. You’ll be comfortable using both traditional and digital marketing in your work, understanding the value that both hold when reaching particular audiences.
The Marketing & Audience Development Officer role is the perfect opportunity for a marketing assistant with some years’ experience or a marketing officer looking to expand their knowledge in a broad ranging marketing role. We are looking for a current marketing professional who is ready to take the next step in their marketing career, stepping into a broad-ranging role within a busy arts and heritage environment.
Job Requirements
- Knowledge of:
- Development and delivery of successful marketing campaigns within the arts, heritage, or related sector
- Audience and marketing data analysis to shape marketing and communications strategies
- Generating original ideas for an effective marketing campaign with a limited budget
- Promoting events to a wide range of audiences
- Managing social media, content management systems and email marketing
- An understanding of current arts and heritage marketing practice, issues and policy
- Experience in maintaining websites, box office systems, social media management tools (preferably Hootsuite), Adobe Suite and/or Canva and other digital and social media marketing tools
- Experience working within brand guidelines to the highest standard across all platforms
- A willingness to embrace new technology and platforms
- Excellent verbal and written communications skills, and able to write engaging and accessible copy
- Good understanding of GDPR
- Excellent customer service
Job Overview
- Job Title: Marketing & Audience Development Officer
- Salary: £30k-£40k
- Hours:
Full time - Artform: Combined arts
- Role: Marketing & Digital
- Contract: Permanent
- Closing date: Thu, 25 Sep 2025
-
Location:
London
Job: Marketing & Audience Development Officer
Job: Marketing & Audience Development Officer
Organisation: Lauderdale House
Postcode: N6 5HG
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