
University of Manchester Students' Union
Job Summary
Job Description
NOTE: Please submit your application via the link to our website. We’re unable to accept applications made through external sites or via CV alone.
At the University of Manchester Students’ Union, we run a student bar, a coffee shop, a merch line, music venues, trips and events but not to generate profits for shareholders. We run them to fund services, societies, jobs, activism and frontline student support. Our commercial offer is values-led, student-powered and entirely reinvested into our mission.
As Marketing & Content Lead – Social Enterprise, you’ll lead the creative and strategic direction for marketing across 532 Bar & Kitchen, Corridor Coffee Co, Union Threads, and a year-round programme of trips, pop-ups and student-led events. These aren’t just places to hang out. They’re the engine that fuels the student experience. And your role will shape how they show up in student life.
This is not just a delivery role. You’ll be trusted to lead multichannel campaigns that blend brand storytelling with offer-led marketing. Increasing visibility, driving bookings, building loyalty and growing revenue. Whether you’re launching a new menu, rolling out a seasonal loyalty scheme, or amplifying a society-led event, you’ll ensure our marketing is student-first, insight-driven and culturally relevant.
You’ll work across Business Development, Events, Design, and Insight to deliver joined-up campaigns that feel fresh, engaging and purposeful. You’ll lead content planning and campaign delivery, manage budgets, track performance, and shape how students connect with our commercial spaces. You’ll also line-manage a graduate staff member and support a wider network of student creatives.
Job Requirements
- Ability to develop and deliver multichannel campaign strategies aligned to KPIs
- Strong copywriting and content planning skills across digital platforms Ability to lead content delivery workflows and manage creative production timelines
- Confidence using CRM and email tools to plan and track segmented campaigns
- Proficient in interpreting data to optimise campaign performance
- Able to coach and develop others to deliver creative and consistent brand communications
- Experience leading marketing campaigns within a commercial, creative, or studentled context
- Experience working with brand, content, insight, and events teams to deliver campaigns collaboratively
- Understanding of how marketing contributes to income growth, footfall, and audience development
- Familiarity with digital platforms, scheduling tools, CRM systems, and campaign analytics
- Knowledge of how to align content with both commercial messaging and student voice
Job Overview
- Job Title: Marketing and Content Lead – Social Enterprise
- Salary: £30k-£40k
- Hours:
Full time - Artform: Digital media
- Role: Marketing & Digital
- Contract: Permanent
- Closing date: Mon, 25 Aug 2025
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Location:
North West
Job: Marketing and Content Lead – Social Enterprise
Job: Marketing and Content Lead – Social Enterprise
Organisation: University of Manchester Students’ Union
Postcode: M13 9PR
Apply now
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