BIMM University
- Contact name: Lee Flaherty
- Contact email: [email protected]
Job Description
At BIMM University, we’re more than just an educational institution; we’re a vibrant community dedicated to nurturing creativity and empowering students to reach their full potential. With campuses across the UK, Ireland, and Germany, we offer a diverse range of courses in modern music, performing arts, filmmaking and creative technology. Our commitment to excellence in creative arts education sets us apart, providing students with the knowledge, skills, and opportunities they need to succeed in their chosen fields.
About the Role
As Email Marketing Coordinator, you will lead the planning and delivery of targeted email campaigns that support student recruitment and conversion. Working closely with Marketing, Recruitment and Admissions teams, you’ll ensure prospective students receive timely, relevant and engaging communications at key points in their decision making journey.
You’ll take ownership of campaign delivery end to end, from content creation and scheduling through to performance analysis and optimisation using insight and data to continuously improve impact and engagement.
Job Requirements
A degree in a relevant subject or equivalent professional experience.
Strong copywriting skills, with the ability to adapt tone and messaging for different audiences.
Experience using DotMailer or similar email marketing platforms.
Working knowledge of HTML email design, data segmentation and automation.
Experience with A/B testing and campaign optimisation.
Design skills using InDesign, Adobe Creative Suite or similar tools.
Strong collaboration and communication skills.
Job Responsibilities
Plan and deliver targeted email campaigns aligned to student recruitment priorities.
Own the email marketing calendar, ensuring clear, timely and relevant communications.
Write and build engaging email content tailored to different audiences and stages of the applicant journey.
Collaborate with Marketing, Recruitment, Admissions and wider university teams to align messaging and campaigns.
Monitor and analyse campaign performance, using insight, A/B testing and optimisation techniques to improve engagement and ROI.
Maintain and optimise email data, segmentation and automation workflows.
Apply now
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