DIGITAL CAMPAIGN PRODUCER

Freelance Fee range

£7,500 (fixed fee for 6 months) for approx 12.5 hours per week (£25/hr), equivalent to £48,750 PA pro-rata, plus legitimate expenses, with the possibility of contract extensions.The is a freelance role.

The ‘Reel Brazil’ project

CT20 director Nina Shen is building a community of artists through culturally relevant moving image works; in that context, CT20 is putting on a radical film programme from Brazil, exploring class, social crisis and inequalities driven by unsustainable levels of exploitation, to drive social change.

About the Role

We are looking for a passionate and strategic campaign driver (from planning, delivery to evaluation) to join our team and make the ‘Reel Brazil’ stories big both in and beyond Folkestone. The susscessful candidate would be expected to think strategically and outside the box to deliver a high impact campaign to UK and world-wide audiences.

You would also be expected to write copy effectively to discuss both the content and the urgent social issues raised by the project: Why are they important? Why now? Why should we care? This social media and digital campaign is more than listings – it’s a campaign for change.

What is the campaign for change / what does success look like?

• Making the stories impact both in and beyond Folkestone
• Make issue-based art part of mainstream debates, so diverse non-art audiences can understand and participate in the discussion
• Get ‘Reel Brazil’ copy ad content onto diverse platforms and encourage mainstream media to pick up the stories and carry the content, providing them with press packs and other lobbying
• Engage Local media
• Make Arts Council England / British Council takes notice and encourage them to carry the ‘Reel Brazil’ copy and content
• Push to place Nina Shen films get to other platforms, such as film festivals
• Help Audience growth across multiple platforms: live & online
• Help enhance the reputation for CT20 and its partners