Head of Marketing (based Manchester)

Summary
Lead the development and delivery of integrated marketing campaigns across HOME’s full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.

Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight.

Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME’s target audiences across different artforms and initiatives.

Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME’s entire programme, ensuring they meet or exceed income targets and contribute to audience growth.
Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery.

Lead HOME’s media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control.

Be the lead for HOME Communications, Manage HOME’s relationships with PR agencies and build successful relationships with media partners and influencers.

Manage freelance marketers and designers – briefing, negotiating and overseeing delivery.

Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence.

Support brand consistency and audience messaging across all public-facing marketing activities.

Collaborate with the Head of Digital and Director of Audiences to shape and deliver HOME’s audience development strategy, ensuring all marketing activity supports the organisation’s goals around reach, representation and engagement.