Head of Marketing: Public Programmes

  • Contract
  • London

The Place


Job Summary

Reporting to the Director of Communications, the Head of Marketing: Public Programmes will oversee all sales, marketing, and audience development strategies for live and digital projects for strands of Public Programmes including performances, events and classes at The Place and on tour.

Job Description

The Head of Marketing: Public Programmes will play a vital role in promoting the work of The Place, working to attract audience members and participants to our Public Programmes at the London venue and on tour, engaging more people in dance locally, nationally, and internationally.

Working with the Director of Communications, they will have a lead role in the strategic approach in communicating our public programmes, supporting the Director of Communications to also be able to focus attention on the London Contemporary Dance School (LCDS) and broader institutional communications.

This post holder will oversee all Public Programmes marketing activities including cross-channel campaign development and delivery to keep our audience appraised of programmes and convert interest to sales. They will monitor audience makeup and evaluate campaigns to feed into organisational analysis and Arts Council England (ACE) reporting.

They will manage two Marketing Officers who work across Public Programmes at The Place, and occasionally manage freelance marketeers on project-based work. They will also work closely with the rest of the communications team to maximise opportunities to profile The Place in line with our brand values, including: working with the Press and PR Manager to support efforts to feature as much of our Public Programmes as possible in reviews, previews and blog posts; and collaborating with the Marketing Manager: Education Programmes to profile connections with the London Contemporary Dance School. Additionally, they will work closely with our Projects Producers and Senior Producer in the Producing & Touring team, and with independent artists and producers, nurturing and developing relationships, with venues and partners across the UK.

Contract Terms:
Salary: £41,045 per annum
Contract: Open-ended permanent contract
Full-time position (equivalent to 40 hours per week), inclusive of a one-hour paid lunch break)
Closing Date: Mon 06 Jul 2026, 12:00 noon

Job Requirements

Essential Criteria:
– Good understanding of marketing strategies and approaches for promoting live events.
– Good understanding of Audience Development practices and strategies.
– Budget management.
– Excellent IT literacy skills, including Microsoft Office 365, website content management systems, email marketing systems, ticketing systems.
– Strong relationship-building skills.
– Extensive experience of managing marketing campaigns and delivery for theatre and/or dance.
– Experience in setting and working to targets and Key Performance Indicators (KPIs).
– Experience in campaign evaluation and analysis.
– Experience in line managing staff.
– Good communication skills and written English, including differentiated copywriting skills.

Desirable Criteria:
– Knowledge of UK regional or International touring.
– Knowledge of marketing for a live events events venue, production company and/or recreational classes.
– Familiarity with design platforms like Canva or Photoshop.

Job Overview

  • Job Title: Head of Marketing: Public Programmes
  • Salary: £40k-£50k
  • Hours:
    Full time
  • Artform: Dance
  • Role: Marketing & Digital
  • Contract: Permanent
  • Closing date: Mon, 06 Jul 2026

  • Location:

    London

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Job: Head of Marketing: Public Programmes

Job: Head of Marketing: Public Programmes

Organisation: The Place

Postcode: WC1H 9AT

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