Royal Shakespeare Company
Job: CRM Manager
Job: CRM Manager
Organisation: Royal Shakespeare Company
Postcode: CV37 6BB
- Job Title: CRM Manager
- Salary: £30k-£40k
- Hours:
Full time - Artform: Theatre
- Role: Marketing & Digital
- Contract: Permanent
- Closing date: Sun, 28 Jun 2026
-
Location:
West Midlands
Job Summary
Job Description
Can you lead the delivery of data-driven CRM campaigns that grow engagement and revenue? Are you confident turning data and insight into clear actions that improve campaign performance? Can you use audience segmentation to create personalised journeys that enhance the customer experience?
We are looking for a CRM Manager to lead the RSC’s audience-facing CRM strategy, using data and insight to strengthen audience relationships, drive engagement and maximise revenue.
In this role you will provide guidance on digital engagement, audience segmentation, driving innovation in personalisation, and automation, working across teams to ensure CRM activity supports the RSC’s overall objectives. This role champions best practice in CRM and martech, helping the organisation deliver consistent, effective, and data-driven audience communications.
This is a full-time, permanent position based in Stratford-upon-Avon. You will be working 35 hours per week, Monday to Friday, although occasional weekend and evening work will be required. Hybrid working is available; however, you will be required to work in the office or on site for a minimum of 3 days per week.
Job Requirements
Proven experience managing CRM campaigns using ESPs and Tessitura
Strong experience in audience segmentation, customer journeys and data management
Experience using analytics and reporting tools (e.g. Google Analytics) to drive decision-making
Demonstrable ability to build and deliver data-led campaigns that improve engagement and revenue
Experience leading teams or working collaboratively with stakeholders across departments
Excellent organisational, analytical and problem-solving skills, with strong attention to detail
How to Apply
All applications should be made online using the RSC website. If you need any assistance when applying, please email [email protected]
The deadline is 23.59 on Sunday 28 June.
The interviews will be a two-stage process, with the first round on 6 and 7 July and second round on 14 July. in early to mid July.
- Contact name: Rachel Lloyd
- Contact email: [email protected]
Apply now
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