Director of Audiences

  • Contract
  • UK-wide

Freelands Foundation


Job Summary

The Director of Audiences role is a new role at Freelands Foundation. They will be joining us at a time of growth and opportunity, as we start planning for a major building refurbishment to re-open as a “centre for visual art education”.

Job Description

Reporting to the Executive Director, the Director of Audiences is responsible for one of the three core pillars of the Foundation.

Alongside the Director of Programmes and the Director of
Finance and Operations, they form the organisational leadership team who are responsible for delivering the Foundation’s mission.

The Director of Audiences will lead the cohesive development and delivery of all Freelands Foundation’s audience-facing work, delegating and managing delivery where appropriate, and
ensuring that our audiences are identified and served in ways that meet our strategic objectives and align with our values.

They will lead the Audiences department that currently comprises the Head of Digital, Graphic Designer and Digital Content & Communications Coordinator.

Job Requirements

Experience

Substantial senior-level experience embedding an audience-focused approach while leading communications, marketing and/or audience development functions within arts, culture, education or charitable sectors.

Proven track record of developing and implementing successful multi-channel communications and marketing strategies that have delivered demonstrable and measurable audience growth and engagement.

Significant experience of team leadership and people management, including building team capacity, managing performance and developing talent.

Demonstrable experience of brand and design development and guardianship, ensuring consistency and impact across diverse channels and stakeholder groups.

Experience of working with senior stakeholders including trustees, funders, partners and external agencies, with the ability to influence and build relationships at all levels.

Job Overview

  • Job Title: Director of Audiences
  • Salary: £50k+
  • Hours:
    Full time
  • Artform: Visual arts
  • Role: Marketing & Digital
  • Contract: Permanent
  • Closing date: Tue, 30 Jun 2026

  • Location:

    UK-wide

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