CV Life
Job Summary
Job Description
CV Life provides a quality leisure and cultural offer to the diverse communities of Coventry and visitors to the city, offering everything from destination venues, museums, leisure centres, educational programmes and community outreach projects. As the Head of Business Development you will lead, grow and manage all aspects of the CV Life commercial offer. You will be responsible for Hospitality and Events, Food and Beverage, Retail and Paid Admissions. You will grow sales and develop a network of corporate relationships to deliver the commercial strategy. A combined focus on developing new strands of commercial opportunity and forging new commercial partnerships within the city/region respective sectors, you will drive revenue growth opportunities through the application of a new CV Life commercial strategy. The successful implementation of the commercial strategy and the future growth of CV Life should further grow the post towards a Commercial Director.
This role requires the following key activities:
- Create and deliver a new Commercial Strategy to manage and maximise profitability of the CV Life offer.
- Target growth of CV Life business partnerships, establishing new partnerships in emerging sectors.
- Manage the Food & Beverage and Retail / Merchandising processes across CV Life facilities and venues.
- Management of staff, ensuring clear objective setting, performance management and development to meet the organisational objectives.
- Work with the creative teams to develop business modelling with the aim of commercialising the creative programme, market the CV Life portfolio and maximise revenue.
Job Requirements
OVERALL PURPOSE AND OBJECTIVE OF THE ROLE
The Head of Business Development is responsible for leading the commercial strategy and revenue growth of the organisation. This role drives sales, business development, strategic partnerships, pricing, and customer success to ensure long-term business sustainability and profitability. As a member of the senior management / Leadership team, the Head of Business Development plays a key role in shaping and executing the CV Life’s overall business strategy.
MAIN DUTIES OF THE ROLE
Commercial Strategy and Planning
- Work with the Executive Directors to create and deliver upon a CV Life – Commercial Strategy, which encompasses a strategic approach to the management and profitability of the hospitality and events; food and beverage; retail; and paid admission offers, along with a strategic approach to forging new commercial partnerships;
- The analysis of market trends and competitor activity to identify key areas for commercial growth
- To lead a fe
Job Overview
- Job Title: Head of Business Development
- Salary: £40k-£50k
- Hours:
Full time - Artform: Museums
- Role: Creative
- Contract: Permanent
- Closing date: Wed, 10 Dec 2025
-
Location:
West Midlands
Job: Head of Business Development
Job: Head of Business Development
Organisation: CV Life
Postcode: CV4 8DY
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