Head of National Art Pass Marketing

  • Contract
  • London

Art Fund


Job: Head of National Art Pass Marketing

Job: Head of National Art Pass Marketing

Organisation: Art Fund

Postcode: N1C 4BH

  • Job Title: Head of National Art Pass Marketing
  • Salary: £50k+
  • Hours:
    Full time
  • Artform: Charity
  • Role: Marketing & Digital
  • Contract: Contract
  • Closing date: Mon, 24 Nov 2025

  • Location:

    London

    | view on Google Maps

Job Summary

Art Fund is seeking an experienced marketing and brand leader to drive membership for The National Art Pass.

Job Description

As Head of Marketing for the National Art Pass, you’ll take ownership of a strategic, data-driven programme to recruit, engage and retain members, shaping the reach and impact on a national scale. You’ll lead major integrated campaigns, develop creative concepts and oversee digital & CRM marketing that inspires, deepens loyalty and delivers commercial results.

You’ll be both creative and data-driven, combining audience insight, innovative thinking and digital expertise to deliver measurable ROI. You’ll also play a key leadership role across teams – guiding team members and collaborating closely with colleagues across the organisation.

Job Requirements

What you’ll bring:

  • Proven success in delivering high-performing, multi-channel campaigns
  • Experienced in using data and insight to drive decisions and innovation
  • Experience with customer journey optimisation within marketing
  • Strong grasp of audience segmentation, data insights, and brand strategy
  • Experience in owning and leading content marketing plans that inspire
  • Excellent stakeholder management and leadership skills
  • Experience managing budgets, agencies, and senior reporting

How to Apply

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