Art Fund
Job: Head of National Art Pass Marketing
Job: Head of National Art Pass Marketing
Organisation: Art Fund
Postcode: N1C 4BH
- Job Title: Head of National Art Pass Marketing
- Salary: £50k+
- Hours:
Full time - Artform: Charity
- Role: Marketing & Digital
- Contract: Contract
- Closing date: Mon, 24 Nov 2025
-
Location:
London
Job Summary
Job Description
As Head of Marketing for the National Art Pass, you’ll take ownership of a strategic, data-driven programme to recruit, engage and retain members, shaping the reach and impact on a national scale. You’ll lead major integrated campaigns, develop creative concepts and oversee digital & CRM marketing that inspires, deepens loyalty and delivers commercial results.
You’ll be both creative and data-driven, combining audience insight, innovative thinking and digital expertise to deliver measurable ROI. You’ll also play a key leadership role across teams – guiding team members and collaborating closely with colleagues across the organisation.
Job Requirements
What you’ll bring:
- Proven success in delivering high-performing, multi-channel campaigns
- Experienced in using data and insight to drive decisions and innovation
- Experience with customer journey optimisation within marketing
- Strong grasp of audience segmentation, data insights, and brand strategy
- Experience in owning and leading content marketing plans that inspire
- Excellent stakeholder management and leadership skills
- Experience managing budgets, agencies, and senior reporting
How to Apply
Interested?
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