
NewcastleGateshead Initiative
Job Summary
Job Description
Are you passionate about driving web traffic, increasing bookings, generating leads and growing commercial income through digital channels? We’re looking for a results-focused Digital Marketing Manager who thrives on using AI, data, technology and strategic partnerships to deliver measurable impact.
In this role, you’ll lead high-impact digital campaigns and play a key part in shaping the future of the visitor economy across Newcastle and North East England. If you’re ready to help promote our region to the world through innovative and data-driven digital marketing, we want to hear from you.
The visitor economy in North East England is now worth over £6.6 billion, employing more than 62,000 people. With a vision to double this in the next 10 years, we are recruiting a results-driven Digital Marketing Manager to help realise that ambition while also attracting supporting us to drive investment and create new economic opportunities across the North East. This is an exciting opportunity for an experienced digital professional to take a leading role across the all of NGI’s websites, ensuring they are effective, engaging and future-ready.
The Digital Marketing Manager will support the delivery of digital innovations and enhancements, including new tools, features, integrations and user experience improvements working closely with agencies, developers and internal teams.
Job Requirements
- 3+ years’ experience in a digital marketing role.
- Proven experience managing and improving websites, ideally across a portfolio or multi-site environment.
- Strong technical understanding of CMS platforms, user journeys, SEO, and performance reporting.
- Demonstrable experience of managing digital projects with developers or tech partners, from scoping through to launch.
- A track record of delivering commercial digital activity and generating revenue through advertising or affiliate partnerships.
- Familiarity with AI tools or technologies and their application within digital content and marketing.
- Strong writing and editing skills, attention to detail, and the ability to present complex information clearly.
- Knowledge of GDPR, website accessibility standards (e.g. WCAG), and other relevant digital compliance legislation.
- A proactive, solution-focused mindset and the ability to work independently and as part of a team.
- Experience tailoring content and campaigns to audiences
Job Overview
- Job Title: Digital Marketing Manager
- Salary: £30k-£40k
- Hours:
Full time - Artform: Combined arts
- Role: Marketing & Digital
- Contract: Permanent
- Closing date: Fri, 29 Aug 2025
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Location:
North East
Apply now
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