Marketing Officer

Purpose of the role

Provide marketing for the theatre programme and community activities to generate ticket sales, attendance and engagement; support the delivery of the Marketing Strategy and Audience Development Plan; support the Theatre Director and freelance publicists in maintaining and developing the profile of the theatre. This role will work collaboratively with all teams across the organisation as well as freelance staff, visiting artists, community groups and creative practitioners.

Main Duties

Marketing and publicity

• Support the theatre team in all aspects of marketing communications and audience development, Friends development, and ticketing
• Deliver targeted marketing campaigns for all on stage productions and generate audiences and participants for off stage activities,
• Manage the design and production of all printed marketing materials and programmes including front of house displays
• Liaise with the visiting artists to obtain copy text, images and marketing material and to generate materials where these are not available
• Develop and deliver engaging social media content
• Maintain the theatre website
• Plan and create engaging email campaigns, segmenting lists where appropriate
• Place and manage the design of printed and online advertising
• Provide content for listings with local news and tourism publications
• Maintain and update all front of house displays and digital screen
• Maintain and update promotional sites owned or leased by the theatre throughout the town

Box Office

• Programme the Box Office system (currently Ticketsolve) with shows and events
• Apply prices, discounts and special offers as appropriate.
• Use the Box Office to target campaigns and evaluate success
• Maintain customer data in line with GDPR